About Bark
Bark is revolutionising the way people find professionals in over 1,000 unique categories. As the UK's largest and fastest-growing services marketplace, we're on a mission to make finding the right professional quick and easy. With a presence in eleven countries and plans for further expansion, joining us at this genuinely exciting time will be a journey like no other.
Our cutting-edge technology ensures that you can always find the best professional for any job. With a talented team of over 270 dedicated individuals, we're committed to providing exceptional service and ensuring that our customers are satisfied every step of the way.
This is an exciting time to join our scaling business, we recently placed in the Sunday Times Best Places to Work 2024, and previously were 64th in the Sunday Times 100 fastest growing private tech companies in 2023.
As a profitable scale-up, Bark is in a unique position to offer the best of both worlds; the excitement and agility of a start up combined with the financial security and backing of a renowned private equity firm, EMK Capital. You'll have ownership, agility, responsibility and stimulation without any of the worry.
Responsibilities
- Support trading and strategic initiative through campaign ownership and supporting projects to achieve CRM OKRs.
- Planning and delivery of customer lifestyle programmes, using data driven insights to develop campaigns that encourage repeat use of Bark.com for new customers & professionals, whilst re-engaging lapsing and dormant segments
- Work closely with our analytics function to develop segmentation, enhancing communications to both customers and professionals that use Bark
- Develop our use of dynamic content and personalisation across CRM
- Own, manage and champion the test and learn aspects of communications
- Plan and manage the delivery for CRM campaigns across email, SMS and push channels to engage customers and professionals with timely and relevant content
- Conduct post campaign/project analysis of performance and testing
- Identify and define opportunities for growth based on customer insight, commercial awareness and competitor analysis
Required Skills and Experience
- 3+ years experience within a CRM role
- Passionate about CRM and experience in delivering CRM strategy such as, incentivisation, lifecycle automation and overall retention
- ESP platform expert with a minimum of 3+ years hands on platform experience
- Experience in building out segmentation to improve comms and performance
- Hands on experience in delivering CRM lifecycle automation including dynamic content and personalisation
- Proven experience owning test and learn of programmes and campaigns
- Experience using data visualisation tools
- Comfortable dealing with technical elements on ESP platforms such as dynamic rules for content and personalisation
- Ability to prioritise tasks
- Strong work ethic, personal accountability and ownership
- Understanding of best practises with regards to email and deliverability
Perks and Benefits
- Flexible working policy with a central office in London
- Fully stocked kitchen and monthly lunches
- Regular wellness weeks with industry leading talks through to massages in the office
- Being at the forefront of an industry with new and exciting problems to solve
Interview Process
- Screening Call with Talent Partner (30 mins)
- 1st Stage - Hiring Manager Stage (30 mins)
- 2nd Stage - Technical Task (60 mins)
Diversity Statement
At Bark, we are a platform for people, revolutionising the way professionals and individuals connect since 2014. Our culture is defined by excitement, ambition, and a commitment to raising the bar. We value diversity, equity, inclusion, and belonging (DEIB) and are dedicated to embedding these principles into everything we do. We are committed to fostering an inclusive environment where everyone can thrive, and our focus is on hiring, retaining and developing a globally diverse workforce that is passionate about excelling our platform and supporting our customers succeed. Be part of our dynamic team, where bold ideas thrive, and create a future worth shouting about.